Air Arabia, UAE`s third national airline and the first nofrills airline in the Middle East & North Africa (MENA) region, unleashes a new concept of air travel to the region focused on online booking and value for money travelling, with the first flight at the end of October.

Air Arabia introduces a new business model to the region which has proven successful throughout the world. Our overriding objective is to provide safe, efficient and costeffective means of travel from Sharjah International Airport to points in the Middle East, said Adel Ali, Air Arabia CEO. We envisage creating an airline that will grant citizens of this region the chance to enjoy the benefits of low fares, ease of booking and transparency of service, he added.

The inspiration behind the airline`s name came from the underlying vision of creating an airline that will bridge the gap between the people of this region. The aviation industry in the Arab world goes back 70 years, and is solely constituted of national country airlines.

We wanted to be the first Arabic airline to provide affordable travel to all the people of the region, commented Adel.

The red and white corporate colours of the airline match those of Sharjah International Airport, Air Arabia`s base of operation. Air Arabia decided to continue this theme with a white seagull on the airplane`s red tail. Air Arabia is distinguished through its on-line booking service which can be accessed on the following website:www.airarabia.com .