lastminute.com, is first in UK to integrate Eurostar into online self-packaging tools for customers.

Leisure travellers using lastminute.com to search for travel options between London and Paris or Brussels can now use the website`s flights and flight + hotel sections to search for Eurostar`s city centre to city centre high speed rail services.

When a customer searches lastminute.com`s UK site with a departure for Paris, Lille, Brussels/Bruges, they will automatically be offered Eurostar as a transport option, alongside flights, all in best price order. lastminute.com believes this gives its customers an even more comprehensive service for all their travel needs.

lastminute.com is able to include Eurostar seats in searches as it now has a direct link to Eurostar`s sales inventory, enabling it to search instantly ticket availability and pricing.

Dynamic packaging (self-packaging) has seen increasing consumer adoption in the UK as savvy travellers understand the benefits it can bring them in terms of pricing and convenience. lastminute.com has deployed dynamic packaging in its key markets of the UK, France, Germany, Italy and Spain.

Nicky Denvir, lastminute.com`s Head of Dynamic Packaging, said: Customer feedback tells us that customers love the flexibility of dynamic packaging and we are delighted to enhance the service by adding Eurostar into the product mix. Paris is one of our top shortbreak destinations and we anticipate the Eurostar + hotel option will be popular with our users.

Emma Harris, Eurostar`s UK Sales Director, commented: Eurostar is the fastest way to travel from the centre of London to the centre of Paris or Brussels, so it makes perfect sense for our high-speed services to be included in lastminute.com`s searches for these two key routes, either as stand alone product or as part of a flight + hotel package.