MICE Executive Congress, already familiar to Europe and North America, is expanding to the World`s most exciting MICE market, the Middle East, on February 26th - 28th, 2005, in Dubai.

The unique and established MICE Congress format will be combined with the best in Arabian hospitality. MICE Mid-East will welcome 250 senior Marketing, Communications, Event and Travel Directors from the leading Middle Eastern, Asian and European corporations. They will meet for pre-scheduled business meetings with the most exotic and exciting Middle-Eastern destinations and Resorts.

MICE Congress also provides an interactive educational program. Participants will mix Keynote lectures from industry experts on the hottest MICE issues ranging from Event Security and Meeting Technology to Product Launching strategies. There will also be focused Discussion Groups and Think Tanks providing a forum for exchanging ideas and interactive problem solving.

Scott Ragsdale, CEO of Naseba believes: MICE Congress is the only event where Resorts, Airlines, Convention Bureaus and Destination Management Companies are guaranteed to meet and do business with the true decision makers from Fortune 500 corporations. I see MICE Mid East as becoming a key element in the rapid growth of the Middle Eastern tourism industry.