naseba, a major industry event organiser, will bring together over 250 European and American senior MICE Executives from multinational corporations to celebrate the 2nd Annual MICE Executive Congress 2004 in October 3rd - 5th 2004 in Monaco at the exclusive Hotel Hermitage and Hotel de Paris. The Congress is under the High Patronage of HSH Prince Albert.

MICE is a unique 3-day event based on pre-scheduled one-to-one business meetings, world-class keynote lectures, focused workshops and discussion groups. All keynote lectures and business meetings will take place in the Sporting d`Hiver complex.

Delegates can expect an interactive agenda, personalised itinerary and keynote topics such as The New Strategic Role of the Meeting Planner, Corporate Sports Sponsorship - A F1 Case study, Car Launching, Media Impact on Security Concerns and The New Role of the CPO.

Key Speakers:

• Andre Schneider, Managing Director & COO - WORLD ECONOMIC FORUM (DAVOS)


• Philippe Lassalle, Scientific Communications and Congresses Director - Allergan


• Bjoern Widemann, Sponsorship Director - Allianz


• Thomas Haiberger, Group Procurement Director - Borealis


• Maria Fry, EMEA Event Director, CISCO Systems


• Luca Demeo, Global Brand Director, Fiat Lancia


• Luca Favetta, Global Director Events EMEA - Asia Pacific, SAP


• SVP Marketing - Philip Morris - TBC

NEW for MICE 2004!

Participation is by invitation only and includes access to all meetings/discussion groups and networking activities. Accommodation is in a 5-star deluxe environment, with access to the following:

• Gourmet luncheons and Gala Dinners at Hotel de Paris and Hotel Hermitage,


• Cocktail Reception and Dinner at Jimmy`z, the most exclusive Private Club in the Principality,


• A tour of Monaco by night,


• A visit to the world renowned Hotel de Paris Wine Cellar


• Access to the Thermes Marins Seawater Spa Centre (Hotel Hermitage) and the famous Monte-Carlo Casino.


• Soins Caviar beauty treatments by La Prairie