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Jumeirah International opens latest resort development
Wednesday, December 01, 2004
Jumeirah International, has revealed details of its latest resort development, a desert resort and spa situated close to the Dubai Endurance Racing Village and just a 35-minute drive from its sister properties Burj Al Arab, The Jumeirah Beach Hotel and Madinat Jumeirah.

`Bab Al Shams`, which translates into `The Gateway to the Sun`, is an elegant desert resort in a traditional Arabic Fort setting.

This exclusive low-rise resort, a retreat in the desert, is surrounded by natural landscaping and offers 115 rooms and suites in 16 double-storied exclusively designed individual buildings, featuring traditional Gulf decor accentuated by the use of natural stones, dark wood and Arabian glasswork. All rooms and suites situated on the ground floor of the hotel have direct garden access and most of the rooms and suites on the first floor feature private balconies or terraces.

Bab Al Shams Desert Resort & Spa features a variety of restaurants and bars including `Al Hadheerah`, the region`s first authentic open air Arabic Desert Restaurant; a fine-dining experience combined with live Arabic entertainment including a henna-painter, shisha area and falcon display, the `Al Sarab Rooftop Bar & Lounge` and an all-day dining restaurant named `Al Forsan`.

In addition, the resort provides a wide selection of health and leisure facilities including the luxurious `Satori Spa` with unmistakable flavours of the Arabian Gulf featuring indoor and outdoor treatment rooms, a well-equipped gymnasium, a local heritage and art display in the lobby lounge, a desert-side swimming pool and bar with breathtaking views and a children`s play area.

Bill Walshe, Corporate Director of Sales & Marketing for Jumeirah International said: Bab Al Shams offers guests a magical desert experience which is so true to the culture and heritage of Dubai and the UAE. The resort appeals to both international and GCC travellers who wish to enjoy Arabian hospitality in a traditional, yet comfortable surrounding. This unique Arabian desert experience coupled with Jumeirah International`s hospitality promises to be an exciting addition to the Dubai experience and our growing portfolio of hotels.

Bab Al Shams Desert Resort & Spa will fully open on the 2nd December celebrating the occasion of the 33rd UAE National Day.
Vicky Karantzavelou - Wednesday, December 01, 2004
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How do you expect luxury travel to perform in times of economic downturn?.

Providers of luxury travel products are going to witness shorter stays by their customers and an increase in seasonality.

People are going to become more value conscious and will opt for those luxury offers that represent a convincing value-for-money proposition. Providers of overpriced services are those to feel the pinch.

Both people paying for their personal trips and firms paying for their top executives' business trips will cut back on travel expenses, thus affecting all luxury travel providers.

It is going to be business as usual. Those people opting for high-end travel products are not going to be affected by the looming crisis.

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