The Jordan Tourism Board (JTB) is attracting Arab travellers this summer with the offer of cool breezes, 5-star hotels, luxurious spas, beautiful scenery, a wealth of cultural, art and musical events, while the Kingdom showcases a rich backdrop of historical sights and summer festivals and events.

Over the last few years Jordan has rapidly gained popularity for its Mediterranean climate, street cafes, summer festivals, and cultural events, all of which make it a favourite leisure destination. Families from the Gulf wishing to escape the hot summer months, find the weather in Jordan ideal. Jordan is considered to be a very safe, friendly country with an absolute wealth of tourism and holiday opportunities, said Mazen Homoud, Managing Director of the JTB.

We offer a host of undiscovered options to Arab holidaymakers with varied interests, including a wealth of incentives from diverse shopping, excellent hotel accommodations, luxurious spas to adventure activities, dramatic and romantic scenery of rolling green hills and remote desert canyons plus of course our warm hospitality, continued Homoud. We have found that our visitors are seeking quite diverse past times. We are catering for the needs of those who come for excellent food, warm company and relaxation by passing the time leisurely in street cafes and restaurants. Whilst on the other hand we are also accommodating the young at heart who want the alternative activities of Wadi bashing, hot air ballooning or water sports such as jet skiing, windsurfing and fishing.

Jordan today offers five star accommodation at all key points of the tourism spectrum in Amman, Dead Sea, Petra and Aqaba. As JTB starts to cement in its long term strategic objectives of widening Jordan`s attraction as a value-added tourism location, the Kingdom is already offering a wide range of activities from adventure holidays in the spectacular wildness of Wadi Rum, ecology trips into the Northern and Southern nature reserves, and scuba diving in the crystal clear water of Aqaba`s Red Sea.

Summer sees numerous events and projects coming to the fore. For the young at heart, Jordan has created a hi-tech water park as well as a number of summer camps. Global Village with pavilions from around the world will be presenting a multitude of performers from around the world providing entertainment for the whole family. During the evenings Jerash Festival (end July) this year will be the stage for an extensive round of song and dance by both Arabic and International performers.

As the Summer moves on to September, Souk Ukaz takes over the scene in Jerash to create an international scene of `Fashion Fusion beneath an oriental sky` - an extravaganza featuring renowned international designers. A fully choreographed fashion show will focus on trans-oriental designs with dancers and an explosion of colours bringing the full scene to life.

There`s never been a better time to visit Jordan. It is the diversity as a tourism destination that makes Jordan a unique and unforgettable experience. Renowned five star luxury hotels, competitive prices, a string of fantastic sights, natural attractions and beautiful weather, set Jordan apart from other destinations. Certainly Jordan offers the ideal comprehensive holiday package for families in the Gulf, added Homoud.