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Olympic Airways posts surprise profit
Monday, September 13, 1999
National carrier Olympic<.> Airways announced an operating profit<.> of 1.6 billion drachmas for 1998, compared with an expected loss of 8.1 billion drachmas that had been projected earlier this year by the airline. In 1997, the airline posted a loss of around 39 billion drachmas.
Recently, the management of the airline was taken over by the UK firm Speedwing, a subsidiary of BA, which will undertake the management of the Greek airline for a period of 30 months.
Under an existing agreement in principle, Speedwing`s assignment is to make Olympic profitable, and take the ailing carrier into an international alliance. British Airways will also have an option to buy a 20 percent stake in Olympic.
According to Speedwing, Olympic`s worth could reach as high as 300 billion drachmas if the airline can manage to reorganize and modernize without serious problems.
Theodore Koumelis - Monday, September 13, 1999
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Poll
How do you expect luxury travel to perform in times of economic downturn?.

Providers of luxury travel products are going to witness shorter stays by their customers and an increase in seasonality.

People are going to become more value conscious and will opt for those luxury offers that represent a convincing value-for-money proposition. Providers of overpriced services are those to feel the pinch.

Both people paying for their personal trips and firms paying for their top executives' business trips will cut back on travel expenses, thus affecting all luxury travel providers.

It is going to be business as usual. Those people opting for high-end travel products are not going to be affected by the looming crisis.

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