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Four Points by Sheraton makes its debut in Uruguay
Wednesday, June 22, 2005
Starwood Hotels & Resorts Worldwide, Inc announces the grand opening of the newly-built Four Points by Sheraton Montevideo in Uruguay`s capital city. Marking the brand`s entry into Uruguay, the Four Points by Sheraton Montevideo is owned by Romalur S.A. and is managed by Starwood under its Four Points by Sheraton brand.

The Four Points by Sheraton is located in downtown Montevideo, in an area known as the historic city. This area of the city is a bustling commercial district that features many cultural and historic tourist attractions. The hotel is located in front of the City Hall and less than a half mile away from the Professional Towers Convention Center, 10 miles from the city`s international airport and just one mile from the terminal for ferries coming from Buenos Aires.

The Four Points by Sheraton Montevideo features 135 spacious rooms including 15 large suites and 15 junior suites. The hotel also boasts a lobby bar and a restaurant offering guests a wide selection of local cuisine and recreational facilities such us an indoor swimming pool, gym, and a sauna. The hotel also offers 3,000 square feet of meeting and function space, suitable for small-sized meetings or group activities and a business center as well.

With the addition of this hotel, Four Points by Sheraton continues to strengthen its presence in the region, said Osvaldo Librizzi, President of Starwood Hotels & Resorts Latin America. The new Four Points by Sheraton Montevideo raises the brand`s portfolio in Latin America to 11 hotels in seven countries. Four Points by Sheraton is an ideal product for many markets in Latin America, because the brand caters to both mid-scale business and leisure travelers and to the requirements of meeting and event planners.
Rania Deimezi - Wednesday, June 22, 2005
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Poll
How do you expect luxury travel to perform in times of economic downturn?.

Providers of luxury travel products are going to witness shorter stays by their customers and an increase in seasonality.

People are going to become more value conscious and will opt for those luxury offers that represent a convincing value-for-money proposition. Providers of overpriced services are those to feel the pinch.

Both people paying for their personal trips and firms paying for their top executives' business trips will cut back on travel expenses, thus affecting all luxury travel providers.

It is going to be business as usual. Those people opting for high-end travel products are not going to be affected by the looming crisis.

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