Leading Nordic OTA partners with Worldpay to deliver localised service in new markets.
LONDON – Uvet Nordic, one of the fastest growing Nordic online travel agencies (OTA), has selected Worldpay as its exclusive online payments provider to ensure the success of its international growth. Based in Sweden and part of the Uvet Global Business Travel Group, the company currently operates in 12 European countries, with brands Flightfinder, Airfinder, Farefinder, FlyUvet, Doodle, Travelstore, and Flygpoolen.
Uvet Nordic selected Worldpay as it was best positioned to deliver the global coverage it needed to help it rapidly expand into new countries, whilst also allowing the OTA to deliver a consistent and personalised experience in each of the local markets it serves. Worldpay's insight into customer data and local spending habits will help inform Uvet Nordic's global strategy, enabling the company to tailor its service to the preferences of travellers in each country.
Working with one provider also means Uvet Nordic will avoid the complications of dealing with multiple payment processors in multiple markets as it continues to grow.
Uvet Nordic plans to expand its service to 18 new markets across the world, and needed a partner who could help them do so. Worldpay has begun processing the company's online transactions in the Nordics and will take on all of its international activity as the company begins serving travellers abroad – starting with Italy, France, Germany, the UK, and Russia.
Worldpay is also enabling Uvet Nordic to accept the growing range alternative payment methods (APMs) favoured by consumers across Europe, such as Carte Bancaire in France, PostePay in Italy, Sofort in Germany, or Qiwi in Russia, in addition to ensuring the company can support online payments in multiple currencies.
Patric Wagenknecht, CEO of Uvet Nordic, said: "Our ambition isn't just to grow as a company; it is to deliver the best online shopping experience for our customers globally by offering local payment solutions and customer services in each market we operate in. Worldpay is the perfect partner. They have the global expertise and full range of services we need to continue expanding internationally while delivering the personalised experience our customers' value."
Thomas Helldorff, VP Travel and Airlines, Global eCommerce at Worldpay said: "Today's consumers want to use their preferred payment options when booking flights and hotels. The challenge for online travel agencies is to deliver this localised service in each market while keeping complexity to a minimum as they continuing to grow. Our years of international experience and granular view of local payment behaviours help companies like Flightfinder understand their customers in more detail, which allows them to deliver a more personal and convenient online experience to travellers in every country they serve."
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
