Analysis of the Public Events Industry, 2009-2015.
DALLAS – The International Association of Exhibitions and Events (IAEE) Public Events Council released its Public Events Industry Report: 2015 Results. In 2009, the Public Events Council distributed a survey to public event organizers across 22 public events industry sectors to examine overall industry performance. The report identified which public events industry sectors fared well, which sectors struggled and their expectations for the future. As a follow-up to the benchmark report, the survey is repeated annually with subsequent reports detailing individual and comparative statistics over the years.
The Public Events Industry Report: 2015 Results examines the revenue, attendance and net square feet of exhibit space (NSF) metrics, exhibitors securing exhibit space, event cancellations and workforce reductions. It also addresses the top issues facing the public events industry today, including a new challenge rising to the top five of the 2015 list. In addition, it looks to the future of public events as far as planning to launch new events and sponsorship revenue expectations for 2016-2018.
Key results from the report include:
– 20 of the 22 sectors reported meeting or exceeding expectations for their event(s) in 2015;
– All but one of the 19 newly launched events met or exceeded expectations; and
– Revenue, Attendance and Net Square Feet of Exhibit Space (NSF) results remained consistent with 2014’s positive results.
“The public events sector plays an integral role in the overall exhibitions and events industry,” said IAEE President & CEO David DuBois, CMP, CAE, FASAE, CTA. “Much like the B2B sectors, B2C shows are performing as or better than expected, which reflects the overall continued growth we are seeing all across the board.”
IAEE would like to extend appreciation to members of IAEE, the National Association of Consumer Shows (NACS) and Professional Show Managers Association (PSMA) for contributing data used in the Public Events Industry Report: 2015 Results.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
