London hotel prices drop by 16% in August

LONDON – Hotel prices have fallen in major cities across the UK this month, according to the trivago Hotel Price Index (tHPI), recorded monthly by hotel search website trivago.co.uk. In comparison to July, London hotel prices have dropped by 16 per cent, from an average of £171 in July to an average of £143 during August. The only exception is Edinburgh, which hosted the International and Fringe festivals this month and subsequently saw a 35 per cent increase in hotel prices, from £150 per night in July to £202 in August.

London hotel prices at their lowest since March

*Percentage difference when the average hotel price during August 2016 is compared to the average price during July 2016.
**Percentage difference when the average hotel price during August 2016 is compared to the average price during August 2015.

As the table above shows, London hotel prices are currently at their lowest since March, at an average of £143 per night. This is a 16 per cent decrease from July and a 15 per cent decrease from August 2015, when a hotel room cost an average of £169 per night.

Other major UK cities follow the same trend in comparison to last month – hotel prices in Manchester are down 17 per cent to an average of £104, Brighton is down by 15 per cent to £112 and Leeds is down by 14 per cent to £86. When compared to the same time last year, prices are still down but the difference is less dramatic – hotel prices in York are down by 8 per cent and Liverpool by 5 per cent. London is the only city with a significant year-on-year decrease in hotel prices.

Edinburgh hotel prices 41% more expensive than London
The annual International and Fringe festivals in Edinburgh have caused hotel prices to rise by 35 per cent, from an average of £150 per night in July to £202 in August. This makes Edinburgh the most expensive city in the UK for a hotel stay this August. Last year, a hotel room cost an average of £207 during August.

Denise Bartlett, Communications UK & Ireland: “Following Brexit on 24th June, London hotel prices changed little between June and July, increasing by an average of £10 – which is normal for the summer season. In August, however, they have dropped by an average of £28, now reflecting prices which are more in line with the winter months. Due to the huge number of hotels in London, prices usually remain fairly stable – it is very unusual to see such large price differences, both month-on-month and year-on-year. It will be interesting to see if the downward trend continues in September.

Edinburgh has come under fire in the past for failing to provide affordable accommodation during the festival, which spans the majority of August and annually results in largely inflated hotel prices. An overnight stay can often cost double the amount it would during one of the cheaper, winter months.”

Theodore Koumelis

Co-Founder & Managing Director - Travel Media Applications | Website | + Posts

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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