Valuable insights to reach travelers across the consumer purchase funnel.
The browsing and purchasing behavior of travel consumers is one of the most complex digital landscapes today, with shoppers visiting an average of 38 travel sites before booking.
Expedia's new whitepaper, based on a study commissioned with Millward Brown Digital, helps advertisers leverage this behavior to develop a full funnel approach.
The study for insights to reach consumers at every stage of the travel purchasing journey, includes:
- Mix of travel booking across supplier, OTA and meta channels
- Role of OTAs in the middle phase of the customer journey
- Hotel and airline direct booking behavior
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
