Generates 40% increase in revenue in two years; Committing to guest experience through significantly enhancing response rate.
MUNICH – TrustYou, the guest feedback platform, has powered significant guest experience improvements and positively affected the bottom line for Petit Palace Hoteles, which operates 31 boutique hotels throughout Spain. Since 2013, the companies have worked together to surpass a certain threshold of reputation scores and boost visibility in booking sites in a way that has generated up to 200% in revenue for specific properties at Petit Palace Hoteles.
Among key accomplishments, Petit Palace Hoteles was able to dramatically increase its response rate, a measure of management’s commitment to the guest experience.
Benjamin Jost, CEO and co-founder of TrustYou, explains: “Hotels have the ability to understand and improve upon each step along their guest’s journeys. Petit Palace Hoteles has capitalized on this opportunity, and built an entire corporate culture based on incorporating feedback.”
Petit Palace Hoteles utilize each of TrustYou’s products:
- TrustYou Meta-Review: Summarizes guest reviews and displays them prominently on Petit Palace Hoteles websites and popular travel sites.
- TrustYou Stars: Advanced survey tool that increases verified reviews published across the web.
- TrustYou Analytics: Analyzes and manages guest feedback to improve the hotel experience.
The comprehensive approach to gathering and understanding data is a key driver of the hotel’s dramatic growth.
Alfonso Castellano, CEO of Petit Palace Hoteles remarked, “We cannot stress enough how important guest-centric information is to drive our business decisions. At Petit Palace Hoteles, we strive to make use of all information delivered by TrustYou. Moreover, we continuously attempt to gain the most out of the tool, since our decision making model is based on integrated and reliable data.”
TrustYou analyzes millions of hotel reviews, guest surveys, and social comments and runs the most comprehensive guest feedback platform worldwide. TrustYou displays its review data and TrustScore on hundreds of search and travel sites such as Google Search and Maps, KAYAK, Skyscanner and Hotels.com and influences millions of booking decisions every day.
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
