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Sojern’s Q3 2016 Global Travel Insights Report: Winter travel heating up

From the busiest December travel dates to the most popular destinations, the report examines
travel plans around the world.

SINGAPORE – Sojern, a leading performance marketing platform for travel brands, released its Q3 Global Travel Insights report based on the rigorous analysis of over 1 billion travel intent data points across the globe. Sojern’s latest report takes a deep dive into Q3 and Q4 travel planning patterns in order to understand how travel is taking shape for the
end of 2016.

December’s Biggest Departure Days
December travel peaks around the world due, in large part, to holidays celebrated within the month, including Christmas, Hanukkah, New Years, and so forth. As a result, airports, railways, and roads are packed with people heading home or trying to get away. Globally, the most popular days that travellers have searched to fly, so far, are December 23 and 22 – both days appear on the top departure dates for nearly every region.

While, globally, the biggest departure dates are later in the month, every region shows preference for departures, including:

  • Singapore has one of the earliest departure dates: December 23, 1, and 16. This differs dramatically from Japanese travellers looking to travel on December 29, 28, 30.
  • The busiest days for departures in the US are December 23, 22, and 26
  • Mexicans are some of the earliest travellers, looking to leave on December 9 and 8
  • The Middle East and Africa also have earlier departure dates: December 15, 22 and 16
  • European travellers are looking to depart close to Christmas: December 23, 26, and 22

Beach Destinations Dominate Globally
For much of the world, December brings low temperatures and little sunlight. For that reason, many around the globe look for beach getaways, including:

  • The top December destination for North Americans in both 2015 and 2016 is Miami. In fact,
  • six of the top 10 destinations for 2016 are all known for their beautiful beaches.
  • European families are looking for warm weather in Bangkok— it’s a top destination for families
  • in France, Germany, UK and Netherlands.
  • Travelers from Mexico City and Tijuana are searching for domestic beach destinations in December.

Preferred Departure Days Shift from Q3 to Q4
In Q3 the most popular day searched for short-haul departures by European travellers was Friday, with 25% of traveller interest. In Q4 we’re seeing a sizable shift: 25% of short-haul travellers are looking to leave on Saturday, compared with only 9% last quarter. In fact, weekend departures account for nearly 60% of all searched departures in Q4.

North American travellers also show a shift in departure dates from Q3 to Q4: Wednesday departures for Q4 are at 14%, but were only at 12% in Q3, a bump that we could attribute to travellers looking to fly out for Thanksgiving in November. 

Co-Founder & Managing Director - Travel Media Applications | Website | + Posts

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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