Super 8 says goodbye to old art as hotel owners invest $103 million in guest room redesign, touching all 1,800 North American hotels by year’s end.
PARSIPPANY, N.J. – While notable, high-end art fairs roll into New York City this weekend, Super 8 will host the first-ever exhibit enticing gallery-goers to snatch a piece of art – for free. Once an overlooked decoration at its hotels across North America, Super 8 is taking its art "off the wall" to make way for the brand's contemporary redesign, which by year's end will represent a $103 million investment by Super 8 owners and is already available at nearly 60 percent of hotels. Actress and author Amy Sedaris will ensure a proper sendoff, as nearly 100 eclectic pieces of "not-so-super" art will be free for the taking, on a first-come, first-serve basis, at When The Art Comes Down: Works from The Super 8 Collection.
The Super 8 brand's North American redesign centers around a reimagined guestroom featuring soothing color palettes, sleek finishings and bedding, as well as modern amenities and local artwork. Above, the Super 8 in Owasso, Okla.
"We know it's not easy to love the watercolors of yore that have served as our decor for decades, but we want to ensure everyone – from art appreciators to our brand loyalists – has the chance to take home a little piece of Super 8 as we make way for the brand's purposeful new look," says Mike Mueller, Super 8 Brand Senior Vice President. "With the help of Amy Sedaris, who has an enviable knack for appreciating imperfections with humor, this event gives the old Super 8 a celebratory retirement and serves as a pivotal moment in revealing the decidedly different aesthetic of Super 8 hotels."
Super 8's transformation begins with a reimagined guestroom featuring soothing color palettes, sleek finishings and bedding, as well as modern amenities and, naturally, new artwork. The show features an extensive inventory of random and admittedly "not-so-super" art, some of which has been hanging on the walls for nearly 40 years. These pieces will be replaced with works emitting a contemporary, postcard-feel featuring iconic landmarks and landscapes distinct to each hotel's locality. Super 8's modern look, including the updated art, is rolling out to the remainder of its hotels across the U.S. and Canada by the end of 2016.
On behalf of Super 8, Amy Sedaris will present a donation to The Center for Arts Education, a nationally recognized arts education provider and advocate for children, in celebration of Super 8's transformation.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
