Mixed-accommodation provider tackles pricing and distribution challenges. Holiday resort gains digital versatility, stability and adaptability to fulfill growth plans.
GERMANY – Alannia Resorts has upgraded its property management system to respond to changing market demands and optimise digital operations as it prepares to expand.
The award-winning holiday company has deployed automation across its portfolio to manage pricing and distribution of its 2,000+ beds across its camping and glamping sites, and holiday bungalows. The realised improved efficiencies and time-savings will help the group fulfill its ambitious growth strategy.
With four holiday resorts distributed between the Spanish provinces of Alicante and Tarragona, Alannia Resorts needed a property management platform to manage at resort-level, with group-wide access to review overall performance. The switch from a dedicated campground management system to using a fully integrated, customised property management system (PMS) was taken to allow staff to manage the company's array of products and distribution channels in a more reliable and less time-consuming way.
“We needed a global PMS partner that was versatile and would enable us to manage our properties like a hotel,” said Diego Gil, Chief Information Officer, Alannia Resorts. “The available software management programs for campsites do not offer much of the needed functionality. However, our glamping business model differentiates us from campsites as our needs are more comparable to a holiday resort. SIHOT.PMS fulfilled our core criteria, while being customised to our business model”
By selecting SIHOT.PMS, Alannia Resorts has gained full visibility and control at group-level while enabling single property management through a shared corporate database. This provides the group more flexibility to compile reports and review performance while enabling improvements to its online sales strategy. The company can now configure more structured offers and promotions linked to the BAR, where previously availability and prices had to be uploaded to the system manually.
“Alannia Resorts needed a flexible system to address all its market segments, while being able to meet the legal compliance in each country it operates,” said Carsten Wernet, Chief Executive, SIHOT. “The team can connect its existing applications and third party software to the PMS and customise the setup for each property – providing local management and group control. As a result Alannia Resorts experiences less friction in data management and can automate a majority of the sales and booking process.”
Alannia Resorts also uses a number of self-developed software programs that needed to integrate with the new PMS, such as sharing data from its own AI-driven RMS (revenue management system).
“SIHOT enables us to automate many processes to reduce the manual processes to manage rates, distribution and reservations. On a financial level, we have gained peace of mind due to the reliability of the data, and the ability to control this data. Furthermore, SIHOT has a global presence with the possibility of infinite integrations through Web Services or open APIs that supports our ambitions to expand further around the world,” continued Gil.
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She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
