Florence Congress Booking, the first and unique example in the international scene, is an innovative hotel reservation portal dedicated to event organizers and their participants arriving in Florence.
Florence Convention Bureau launches Florence Congress Booking, an innovative online hotel reservation portal dedicated to associations and pco that organize conferences and events in Florence. First and unique example in the international scene, Florence Congress Booking allow organizers to manage hotel availability related to their events in Florence and ensure reserved room rates to participants.
Florence Congress Booking was realized by Florence Convention Bureau in response to the associative market trends that see more and more conferences participants booking their accommodation through the OLTA (On Line Travel Agencies) rather than relying on the association or pco that organize the conference. These trends cause a series of very negative consequences for associations, participants and hoteliers :
• Participants book their rooms at not favorable or not specifically negotiated terms for the event;
• Hotels receive reservations through OLTA and pay up to 30 % commissions;
• Associations or PCOs loose a significant portion of earnings, causing a probable increase of the conference registration costs.
Thanks to this portal, associations and PCOs involved in the event organization not only will manage the hotel allotment but they’ll also have guaranteed economic returns.
Florence Congress Booking is also a B2C tool to promote Florence as a tourist destination: delegates will not only get extremely competitive rates but also a whole range of services to better enjoy their stay in the city: the Congress Card (services card with discounts and special offers for museums entrance, restaurants, shops, wellness centers, etc..), the ” FCB ” app, tourist information about the destination (guides and free downloadable maps) and many other services still being defined.
“Florence Congress Booking is an ambitious project we’re working on far-back and is part of a bigger strategic plan: implement actions and innovative tools to manage the large changes of the market and attract customers with services that are increasingly competitive“ – Carlotta Ferrari , director of Firenze Convention Bureau says – ”We are sure it will be a very useful tool for our clients and a great service for end-users who will be able to confirm the reputation of Florence as a high-level MICE and tourist destination. Florence Congress Booking will surely be one more reason for event organizers to choose Florence for their events and conferences”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
