Alternative accommodation marketplace closes on acquisition of vacation rental business unit of Groupe SeLoger, including its brands amivac.com, vacances.com and vacances.seloger.com.
LUXENBURG – HomeToGo SE, the marketplace with the world’s largest selection of vacation rentals, announced it has acquired AMIVAC, the vacation rental business unit of Groupe SeLoger, which operates the French brands amivac.com, vacances.com and vacances.seloger.com.
The acquired brands operated by AMIVAC provide subscription listing services for both homeowners and professional agencies, which will contribute to growth for HomeToGo’s Subscription & Services platform. The sale is in line with Groupe SeLoger's strategy to focus on its core business – real estate search.
Dr. Patrick Andrae, Co-founder & CEO, HomeToGo: “We are very excited to add Groupe SeLoger’s vacation rental unit to our portfolio, which will give AMIVAC’s customers and professional agencies an added benefit of the advanced technology solutions that HomeToGo offers, while also serving our customers with an expanded offering of unique, high quality vacation rentals in France. The vacation rental market is incredibly fragmented in both France and internationally, yet rapidly evolving and accelerating in growth with the tailwinds experienced by the pandemic. The combination of AMIVAC’s already high brand awareness and our global reach brings an incredible opportunity for both our newly acquired partners and our business as we look ahead to the future.”
Caroline de Gantès, Country Managing Director, Groupe SeLoger: “Groupe SeLoger's strategy is to focus on its core business – simplifying and improving real estate search – to improve the property buying, renting, and selling experience for all in France. We are convinced that with the ongoing consolidation of the vacation rental market in France and abroad, HomeToGo’s leading stature in the alternative accommodation industry offers compelling new opportunities for the Amivac, SeLoger Vacances and Vacances.com brands.”
Looking ahead, the amivac.com, vacances.com and vacances.seloger.com brands will continue to operate under their independent identities. The acquisition was signed in August 2021, and closed on January 1, 2022.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
