The female “gang” lived moments of relaxation and fun on Mykonos and was photographed wearing pieces from the Calzedonia beachwear collection.
From 6 to 8 June, 12 of the most popular bloggers and influencers from Russia and the United States, to Great Britain and Hong Kong, welcomed summer on the most cosmopolitan island of Greece.
Last year's #IntimissimiLovesSantorini project was rated as "the most powerful campaign concerning destinations and hotels", gathering around 30,000,000 views over a 48-hour period. A few days ago HotelBrain reunited again tourism with fashion, two of the strongest industries of the new era, this time collaborating with Calzedonia in the digital advertising campaign #girlgang.
The female "gang" lived moments of relaxation and fun on Mykonos and was photographed wearing pieces from the Calzedonia beachwear collection. The 9 A-list hotels that hosted them, offered the ideal backdrop for the campaign's shooting.
The final report was 2,500,000 likes only on Instagram, while the overall social media impact is estimated at 10 million followers. So, under the hashtag #GirlGanginMykonos, the images of Mykonos and the experience of Greek hospitality touched the eyes of million users in Social Media Networks around the world.
The hotels under the management of HotelBrain who participated in the #GirlGanginMykonos project are:
- Absolut Mykonos Suites & More
- Archipelagos Luxury Hotel Mykonos
- Casa del Mar Mykonos
- Delight Boutique Hotel
- Dreambox Mykonos Suites
- Kirini My Mykonos Retreat
- My Mykonos Hotel
- Mykonos No5
- Mykonos Princess
The bloggers who participated in #GirlGangInMykonos project:
- Jessica Goicoechea from Spain
- Louise Thompson from England
- Carolina Loureiro from Portugal
- Anastasia Ashley from USA
- Adenorah aka Anne-Laure Mais from France
- Lima Che from Belgium
- Caro Daur from Germany
- Maria Ivakova from Russia
- Duygu Ozaslan from Turkey
- Ceci N from Hong Kong
- Patricia Peristeri and Maria Papageorgiou from Greece
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
