Economy Lodging Leader Continues to Invest in Mobile, Digital Innovation As Means to Enhance Customer's Experience, Drive Reservations.
DALLAS – Motel 6 launched a streamlined booking experience with Google Wallet, allowing customers to pay for their stay using the Buy with Google button. Motel 6 integrated Google Wallet within its mobile website so guests can now book their hotel stay with just a few touches.
“We’re thrilled to further expand our partnership with Google, and integrate this solution into our digital experience, making it easier, faster and more convenient for our guests to book a reservation,” said Lance Miceli, Executive Vice President and Chief Marketing Officer, Motel 6. “We’re committed to offering travelers an increasingly efficient digital booking experience that leverages the latest advances in digital technology. Google Wallet allows our guests to book a stay with fewer touches, avoiding the need to fill out payment information manually.”
Google Wallet, an application that securely stores customer’s credit card information, provides a fast and easy way for people to book a reservation. After selecting the Motel 6 location within the Motel 6 mobile website, travelers can complete their reservation using the “Buy with Google” button. For guests who don’t have a Google Wallet account, information is saved securely the first time they make a reservation through this method of payment.
Motel 6 provides a robust mobile and digital portfolio of services to enhance guests’ booking experience, including an independent WAP site, a mobile app for smartphones and tablets, as well as, a custom booking application for Facebook.
The Google Wallet and Motel 6 apps are free and available for download at Google Play and the iTunes App Store.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
