The international hotel group has added a new resort and market to its already remarkable expansion.
MUNICH – MP Hotels has officially entered the Oman hotel market with its addition of the 237-room Kairaba Mirbat Resort. The hotel is the first property for the growing hotel group in the Sultanate of Oman, and a first step towards developing their commercial relationship with the country. Additionally, it is the first hotel to be launched under the brand of Kairaba Hotels & Resorts.
“With Kairaba Mirbat Resort we are opening a new chapter for our company,” said Roula Jouny, CEO of MP Hotels and Chairperson of Meeting Point International. “Oman is the 10th hotel market we enter, but also the beginning of our commercial rapport with this beautiful country.”
Driven by the brand’s slogan “Holistic Holidays” concept, vacations at Kairaba Hotels & Resorts blend magnificent settings, luxurious rooms and world-class entertainment. In today’s highly industrial and globalized world, it is getting harder to find untouched spots. Kairaba Hotels & Resorts are places for relaxation with luxury amenities in remote places, where guests can explore secluded natural wonders from extravagant beach-side locations.
The Ultra-All-Inclusive, 5-star beachfront property, Kairaba Mirbat Resort, will be open for business on October 1st. The hotel will have a lodging portfolio of 267 high-end rooms, suites and villas. As well as a varied collection of onsite restaurants, and bars. The property will also be the home to a 2000 m^2 pool. A sizeable dreamlike pool that also happens to be the largest in Oman.
Located in the scenic Dhofar region of Oman, near Salalah, one of the most unique natural areas of the Arabian peninsula, home to lush palm trees, greenery, and exotic beaches, the Kairaba Mirbat Resort will provide guests with a premium experience in a desired setting. Oman already has an existing and emergent demand from high-end tourists and business travelers of the Gulf Country Council states. However, with the ongoing rise in 4 to 5 star tourism arrivals from other nation states, hotels like Kairaba Mirbat Resort are perfectly positioned to meet this budding demand.
Oman is forecasted to have a compounded annual growth rate (CAGR) of tourism arrivals of 13 percent from 2018-2021, according to Colliers International data. Arrivals from Germany and the U.K, two markets where the FTI Group has a strong presence, are expected to contribute substantially to this healthy yield. In order to satisfy these upward tourism trend, the number of hotel rooms in Oman is also expected to increase from 10,924 to 16,866 during the same time period, which means an approximate CAGR of 12 percent.
“We have come to Oman with the aim of capturing some of its growing high-end tourism market,” said Jouny. “Kairaba Mirbat Resort is likely to be our first property of many in the Sultanate.”
In 2011, Meeting Point International, the holding-company of all local Meeting Point destination management companies, entered the Sultanate with Meeting Point Oman. The latter has become a leading destination management company in Oman. The FTI Group, the Munich-based parent company of both Meeting Point International and MP Hotels, has also been a significant provider of tour charters from Europe to Oman. With the introduction of this new hotel, Meeting Point International is additionally strengthening its position within the Sultanate.
“The opening of Kairaba Mirbat Resort is a definite plus for our DMC business,” said Jouny. “It gives us an advantage over competitors, as it provides us with a better platform for customer harmonization, and an opportunity to yield enhanced results for both of our growing companies.”
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
