Digital canvas redefines passenger experience as part of airport’s multi-million dollar renovations.
ORLANDO – The Greater Orlando Aviation Administration (GOAA) unveiled a new standard in airport displays that will span the length of five football fields to create a fun and interactive check-in experience for the 42 million passengers who travel to and from Orlando International Airport every year.
SITA, the air transport technology provider, has partnered with Synect to design and install the ultra-high definition video wall, which fully integrates with the airport operational systems to deliver dynamic way-finding along with flight information, destination time and weather, security and gate information. In addition, the family-friendly airport can now display engaging games to entertain its young travelers and decrease perceived wait times.
John Newsome, IT Director, Greater Orlando Airport Authority (GOAA), said: “Renovating our ticket lobby to make check-in faster and more enjoyable for more passengers is a key component of our capital improvement plan. This innovative video display redefines the check-in experience by keeping our passengers informed and entertained as they check-in, while also allowing airlines to promote their brands, engage on social media and even offer last-minute upgrades and purchases on larger-than-life displays.”
The digital canvas, which will span 1,560 feet (475 metres), comprises more than 700 55” LG LCD screens to create a vast and continuous video wall, essentially creating digital wallpaper. The new digital experience at Orlando also includes installations from the curb side to the terminals, including outdoor digital displays, self-check-in and way-finding video walls.
Matthys Serfontein, Vice President, Airport Solutions, SITA, said: “Orlando’s new video wall is a fantastic showcase of how technology can transform the passenger experience. It is visually exciting, informative and engaging."
“Most importantly it is fully integrated with the operational systems we provide to the airport. This means that passengers will have access to accurate real-time information. There is also the opportunity to display predictive information, such as expected wait times at security or baggage collection. The sharing of all this information helps to reduce the anxiety of passengers as they make their way through the airport.”
SITA has partnered with video wall experts and content development agency, Synect. Their sophisticated content strategy is focused on driving Orlando International’s brand as a family-friendly travel destination through brightly-colored interactive games and by creating a stress-free passenger experience. The entire video wall network is tightly integrated with SITA AirportCentral the airport’s operational system and SITA AirportVision, its flight information display system, which opens up the possibility to visualize real-time accurate travel-data in spectacular and eye-catching ways.
“This is one of the highest resolution video walls in the world, with many complex layers of content, but what’s truly remarkable is that the video wall can consume all of that activity and data and display it in a delightful, cohesive experience,” Synect Founder and CEO Yahav Ran says. “We’re capitalizing on existing data systems along with new and emerging technologies to create a powerful solution for the airport and a seamless, memorable experience for the traveler.”
Orlando International is the second busiest airport in Florida and 14th busiest in the U.S. It has 18,000 employees and generates $31 billion in direct and indirect revenue for the regional economy. Orlando International Airport strives to value and delight its customers through an airport-wide focus and design concept known as The Orlando Experience.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
