The €67 million deal, which secured MCI Capital S.A. a 65 per cent stake in Profitroom, marks a pivotal moment in Profitroom’s journey as it expands into new European, African and Asian territories.
Award-winning booking platform Profitroom reveals major investment and the sale of its majority stake to venture capital and private equity firm, MCI Capital S.A.
The €67 million deal, which secured MCI Capital S.A. a 65 per cent stake in Profitroom, marks a pivotal moment in Profitroom’s journey as it expands into new European, African and Asian territories.
As an investment fund renowned for elevating digital businesses, MCI Capital S.A’s backing will propel Profitroom’s globally leading direct booking technology to new heights.
The deal will see founders Marcin Dragan and Krzysztof Grzęda retain a 35 per cent stake where they will continue to lead the charge, ensuring seamless execution of ambitious development plans. The management team will also remain unchanged.
The acquisition has also attracted keen interest from more than 50 funds and companies eager to join Profitroom’s vision of revolutionising direct booking technology for hotels, resorts and hotel groups worldwide.
It follows Profitroom’s global top three ranking by Hotel Tech Report where the booking platform stood out as a leading tech brand within the hospitality sector.
Marcin Dragan, Profitroom’s Founder and CEO, said: “Profitroom’s profitability has consistently fueled our reinvestment into further development. With our new partnership, our aim is clear: to embark on an accelerated growth trajectory through amplified investment in innovative products.”
“MCI’s substantial investment in Profitroom, valued at €67 million, provides a significant boost to our ongoing growth efforts. Since our inception, we’ve pursued ambitious plans for substantial growth and delivering cutting-edge technology to support direct booking strategies.”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
