Leisure Hotels sees threefold increase in revenue right off the bat as Simplotel Booking Engine revs up.
BANGALORE – Simplotel, a leading provider of SaaS solutions for hotels, announced that Leisure Hotels – a leading hotel chain with more than 25 years of hospitality experience – has seen a threefold increase in online revenue using its hotel marketing solutions. Credit goes to an advanced booking platform from Simplotel, which, upon implementation, increased bookings immediately for the hotel chain. With this, Leisure Hotels leverages the complete e-commerce solution from Simplotel ranging from Brand Website to Booking Engine.
Simplotel has helped over 2,000 hotels grow their traffic and bookings. Constantly thinking of ways to harvest the increased online demand – brought forth by its brand website – Leisure Hotels chose Simplotel again, this time to modernize booking experience for its guests. What followed was an immediate surge in bookings which went on to triple the hotel's revenue in no time.
"We were totally wowed with the response," says Vibhas Prasad, Director, Leisure Hotels. "The market has clearly shifted online, and almost everyone is now booking hotels on the go. We were looking for solutions which would help us capitalize on this; our search ended with Simplotel. Their products show a deep understanding of travel e-commerce and consumer behavior on a hotel website. Thanks to their booking engine, this off season we saw our bookings continue to be almost as high as our peak season."
Simplotel's cutting-edge solutions have indeed been a game-changer for Leisure Hotels. A neat interface, garnished with real-time customer engagement, has helped the hotel convert more and more website visitors into guests in a very short time. "They (Simplotel) are constantly thinking out of the box to help us market our hotel better. For instance, live videos on our website has been a superb new addition," Prasad added.
"To drive direct bookings, a hotel website must think like an OTA," says Swapnil Patni, Director of Engineering at Simplotel. "Today over 60% people use the internet to make travel plans, but hotel websites are not necessarily implementing the best practices to take advantage. With Leisure Hotels, the idea was to iron out any undulations in navigation experience – with a booking engine that actually 'fits' its website. All in all, it was really nice to see our online solutions take Leisure Hotels e-commerce to a whole new level."
With products like Brand Website and Booking Engine, Simplotel has successfully optimized the entire e-commerce funnel for Leisure Hotels. Expressing his own delight at the results, Tarun Goyal, CEO and Founder at Simplotel says, "When consumers have it so easy online, so should hoteliers. With simple all-round services, at a pay-as-you-go price, we wish to enable more hoteliers to leverage their hotel website as a dynamic marketing tool – as opposed to a static brochure."
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
