Fixed fares quoted in advance, 24/7 service availability, and a fleet of (at the maximum) up to five-year-old mainly upper middle-class cars – such are the commitments of the new taxi
service provider at Václav Havel Airport Prague, Uber, that has launched its operations and already served its first customers.
Uber won the concession procedure entered by two bidders. The launch of the winner’s activities was originally scheduled in the spring. However, the unsuccessful tenderer filed an appeal with the Office for the Protection of Economic Competition of the Czech Republic, which made it impossible for the airport to finalise the tender process, temporarily blocking it. At the beginning of September, the Antimonopoly Office confirmed that Prague Airport had set the parameters of the concession procedure in accordance with the law, just as it performed the selection of the winning bidder, which became Uber.
“We are glad that the Antimonopoly Office confirmed Prague Airport proceeded correctly and in accordance with the law. In the concession procedure, we primarily emphasised the requirements of passengers, who above all want to know the price in advance. The new taxi service provider will provide its services under the constant control of the airport, focusing not only on the quality of the service, but also the price regulation compliance. All rides, even those outside of Prague, must adhere to the municipality’s maximum price regulation,” Jakub Puchalský, Member of the Prague Airport Board of Directors, said.
Based on the contractual conditions, the service provider is obliged to:
- Quote the final price before each ride, which will be calculated by their software. The resulting fare must not exceed the agreed price, even when changing the route or waiting in a traffic jam.
- Ensure 24/7 service availability.
- Operate a fleet of (at the maximum) up to five-year-old mainly upper middle-class vehicles.
- Work with drivers who will ensure the required quality of the service provided and traffic safety.
- Ensure the drivers have all valid permits, speak Czech, and have at least a basic knowledge of English to be able to communicate with the customer. They must also wear job appropriate
attire. - Always provide the customers with the option of contactless payments.
- Share data (route, price) regarding each ride with the airport.
Simple Booking Process
Passengers will be able to order a taxi ride using their phone with downloaded Uber application, via the airport web interface, and at kiosks in the arrival halls at both terminals. Customers needing help or advice with booking a ride will be able to contact Uber staff at the service counters in the arrival halls of both terminals. Dispatchers will be ready to help passengers directly in front of the terminal buildings to facilitate their car finding and boarding.
“We are thrilled to officially launch our cooperation with Václav Havel Airport Prague and bring passengers a top-quality service under a brand they know and trust. We have been working
intensively on the product over the past months. We believe that we will meet the expectations of passengers who are already looking forward to this service and at the same time provide foreign visitors with the best and most effective transport option from the airport as soon as they arrive in the Czech Republic,” Štěpán Šindelář, Uber Operations Manager for the Czech Republic, said.
It will also be possible to pair a ride with a specific car through a PIN code, sent through to the passenger upon ordering their ride. They will then be directed to the first car standing in front of the
terminal. The company uses this technology at other airports, where waiting times have been reduced by an average of 50 percent. There will also be an intelligent destination prompter available with the option of entering multiple stops. The app itself supports more than 100 languages. The language of the application follows the language settings in the operating system of the device used. The application automatically translates messages between the driver and the passenger, thereby breaking down language barriers.
The taxi service provider is obliged to adjust the number of available cars at the airport based on the current demand to ensure the service readiness and avoid long waits by passengers. At the
customer’s request, the taxi dispatcher will make available car seats for families with children. The conditions of cooperation also include the obligation of transportation for persons with reduced mobility and orientation.
When drafting the concession procedure conditions, the airport also took into account a considered approach to the environment. The new taxi service provider has committed itself to an increasing share of electric cars in the fleet servicing the airport. In the last year of the contract validity, at least one in ten orders will be handled using an electric car. Passengers will also have the opportunity to rate the service and the driver retrospectively, where a poor rating may prevent the driver from further providing the service at the airport.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
