Aviareps to promote Tampa Bay through strategic sales, marketing and PR activities in Germany, Austria and Switzerland.
MUNICH, GERMANY – With immediate effect, Visit Tampa Bay appointed Aviareps, global leader in tourism, aviation and hospitality representation with 67 offices in 61 countries around the world, as its representative in Germany, Austria and Switzerland. Aviareps’ local tourism expert teams will support the destination with sales, marketing and public relations services, to increase the awareness of Tampa Bay and to promote it as a must-see destination in the United States.
As part of a strategic initiative to increase visitation from leading international markets across the globe, Aviareps has been appointed to create a 360° sales, marketing and PR concept to drive
visitation from Germany, Austria and Switzerland to Tampa Bay. In addition to travel trade training, industry events and hosted FAM trips, there will be an enhanced focus on digital media including social media, influencer marketing and consumer direct advertising tied into the 360° plan.
Aviareps already represents Visit Tampa Bay in Brazil, Colombia and Mexico. By appointing Aviareps as representative also in Germany, Austria and Switzerland, Visit Tampa Bay expands the partnership to important key markets in Europe. Both companies will work hand-in-hand to raise awareness to all that is uniquely Tampa Bay, to convert potential visitors and to increase length of stay.
“As our international visitation continues to rebound and inbound flights to Tampa continue to grow, it has become essential for Visit Tampa Bay to expand beyond our existing reach in the German-speaking markets,” said Santiago C. Corrada, President & CEO of Visit Tampa Bay. He continued, “Europe, especially Germany and Switzerland are key markets for our team, and the new partnership with Aviareps, who also represent us in Brazil, Colombia and Mexico, enables us to engage on a deeper level with both trade and consumers.”
Thomas Drechsler, COO Tourism at Aviareps: “We feel very honoured about the appointment as representation agency for Visit Tampa Bay in Germany, Austria and Switzerland. Our team of tourism professionals will utilize their expert knowledge and strong connections to trade and media partners to actively support Visit Tampa Bay to boost tourism and to increase the market share of tourists from Germany, Austria and Switzerland to Tampa Bay. We look forward to working closely with Visit Tampa Bay to drive visitation and to position Tampa Bay as a must-see destination.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
