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1st International conference on culinary tourism announced

The International Culinary Tourism Association announces the First International Conference on…

The International Culinary Tourism Association announces the First International Conference on Culinary Tourism, which will take place May 15-18, 2004 in beautiful Victoria, British Columbia, Canada.



More than 200 leaders from the world`s food, beverage and travel industries are expected to attend the three day conference that features 18 seminars, 2 mobile educational workshops and prominent speakers from six countries, including Ted Burke, who serves as the Co-Chair of the Tourism Committee for the National Restaurant Association; Holly Krassner, Director of Marketing at COPIA: Center for Wine, Food and the Arts in Napa Valley, California; and Billie Rathbun-Moser, International Marketing Manager of the Oregon Tourism Commission.



Culinary tourism is a new trend that unites the food, beverage and travel industries. While culinary tourism can be looked at as a tool for economic and community development, it`s a sexy new concept that celebrates unique and memorable culinary experiences as an integral part of a tourist`s experience. Businesses stand to benefit as well. Today`s stark economic realities have beset the food, beverage and travel industries with unprecedented competition. Every aspect of a guest`s visit has been dissected in a desperate grasp at anything that will bring a competitive advantage. Cuisine has emerged as the sole component of the visitor experience that still holds potential for further development. Food and drink have the ability to positively impact a tourist`s experience and add to a company`s bottom line.

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