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ABTA: Christmas TV gets couch potatoes packing

Putting our feet up in front of the telly over Christmas, or going to the cinema inspires many of us to get…

Putting our feet up in front of the telly over Christmas, or going to the cinema inspires many of us to get packing to exciting holiday destinations, says the Association of British Travel Agents (ABTA<.>). "When Hollywood uses exotic locations, interest in those areas can soar," says Ian Reynolds, ABTA Chief Executive.



Already, thanks to 'Lord of the Rings,' New Zealand Tourist Office's website has seen an increased number of hits and four tour operators have special 'Lord of the Rings' packages in anticipation of demand to see the home of 'Middle Earth'.



Earlier this year Jersey saw a huge demand from visitors wanting to discover its' mystic past, following the success of the Nicole Kidman film 'The Others' which was set on the island.



Viewers over the festive season, relaxed and relieved from the pressures of work and Christmas preparations will be spirited away to some tempting destinations.



Ian Reynolds continues: "The huge impact that films have on a holiday destination can not be underestimated. "Captain Corelli's Mandolin" and "The Beach" are excellent example of this, with the Greek Islands and Thailand seeing holidaymakers flock to their shores. Films and television programmes can be extremely effective in promoting specific destinations. This may also be why Tourism Office chiefs around the World are delighted when a film director chooses to set a film in their country."



Some of the films on TV that could get you packing in 2002:



Saudi Arabia/filmed in Jordon

Lawrence of Arabia Sun 23 December, C4, 1.40-5.30 pm



Egypt/Tuscany

English Patient Sat.29 December, BBC2 9.00-11.35 pm



Burma/filmed in Thailand

Bridge Over the River Kwai New Year's Day Channel 4, 4.30-7.20 pm



London

Mary Poppins Christmas Eve, BBC1 2.25-4.35 pm

Sliding Doors Christmas Day, BBC1 10.55 pm-12.30 am



South Africa

Zulu Christmas Eve ITV1 2.20-4.45 pm



Spain

All About My Mother Thurs 27 December, C4, 10.35 pm-12.30 am



Kenya

Out of Africa New Year's Eve BBC 2 5.20-7.55 pm





Other films/TV series which have influenced our holiday decisions



India

Jewel of the Crown

Passage to India

Far Pavillions



Thailand

The Beach



Italy

The Talented Mr Ripley



London

Notting Hill



New Zealand

The Piano

Theodore Koumelis
Co-Founder & Managing Director - Travel Media Applications | Website

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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