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ABTA welcomes move to honest pricing

ABTA welcomed the Office of Fair Trading decision to take action against airlines and travel companies that do not include non-optional charges in their headline prices. The OFT announced three…

ABTA welcomed the Office of Fair Trading decision to take action against airlines and travel companies that do not include non-optional charges in their headline prices. The OFT announced three months ago that from 9 May, they would take action against companies that continued to exclude these charges.



The exclusion of non-optional charges penalised travel companies that did not indulge in this practice making their services look artificially expensive. In addition members of the public would be misled by being offered a fare which in real terms did not exist.



Non-optional charges include government taxes, fuel supplements, security and airport charges and can add substantially to the basic cost of a ticket. This new initiative applies mainly to website pricing as printed advertising is governed by the Advertising Standards Authority which has always regarded the practice as misleading and acted accordingly.



Mark Tanzer ABTA Chief Executive said We welcome this move by the OFT and now look to them to take whatever action is required against any airline or travel company that continues to exclude non-optional charges. The days of the 1p flight have now gone, but in reality they were never here

Theodore Koumelis
Co-Founder & Managing Director - Travel Media Applications | Website

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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