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When adventuring on the frontier of the mind, body and spirit you must have a reliable guide. Adventure.travel, the hub of physical, cultural and nature-based adventure travel is the traveler’s guide to finding high quality, trusted tour operators from around the globe.
The Adventure Travel Trade Association (ATTA) owns and operates Adventure.travel. ATTA decided to launch this site with .travel because they “felt that the .travel domain would ‘gather steam’ over time and become an important address in the long term for the travel industry. It also was a really great name for our domain and the adventure seeker who is online,” said Shannon Stowell, President of the Adventure Travel Trade Association.
Adventure.travel is currently using their .travel name in much of their marketing materials including email addresses, collateral, trade events, and at all events where the ATTA speaks. The .travel name is also used on their "Adventure.travel Club Cards", which total over 100,000 printed cards for consumers that have the web address on them.
“Over time, the site will become the trusted home for adventurers to find the best companies to travel with and they will also be able to interact with peers to learn about their experiences with tour operators,” stated Stowell. “The usage of Adventure.travel will help more consumers and businesses become familiar with the .travel domain and trust its usage in a travel context. More than 200 tour operators are now listed on the site.”
Adventure.travel’s website name offers a clear brand marketing message that is short, sweet, and to the point. The consumer-focused site is targeted toward adventure-seekers, who search for travel experiences, adventure sports and even travel products such as apparel and gear. When searching for the term “adventure travel,” Adventure.travel shows up as position #1 in Yahoo, #1 in MSN, and #5 in Google.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
