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American Hotel & Lodging Association

AH&LA Multiunit Forum offers enriching internet distribution sessions

Several of today`s most pivotal speakers will discuss electronic distribution channels during the American Hotel & Lodging Association (AH&LA)…

Several of today`s most pivotal speakers will discuss electronic distribution channels during the American Hotel & Lodging Association (AH&LA) Multiunit Lodging Operators & Owners Forum, April 27-29, at the Denver Marriott City Center in Denver, Colorado. Conducted in three phases, the conference`s various educational sessions delivers effective Internet distribution strategies.



During the first session, executives from Hotels.com, Priceline.com, Travelweb.com, and Expedia.com discuss the advantages of applying their business models to sell hotel products. The second stage focuses on brand strategies and reveals steps that hoteliers can take to optimize and increase traffic to their Web sites. The final seminar targets hotel management strategies and evaluates the importance of providing promotional activities on the property level.



The changing dynamics associated with the expansion of new Internet distribution channels has really impacted the bottom line profitability of traditional hotel brands as well as individual owners and operators. In Denver, we will bring everyone together, enabling us to learn and discuss future opportunities – an important issue in the lodging industry, said Conference Chairman Kevin Hanley, executive vice president and COO of Sunburst Hospitality.



This two-day event is geared exclusively to address the unique needs and concerns of multiunit owners, operators, and management companies as well as senior executives in the development, sales, technology, and finance.



Additional sessions includes reviewing real estate taxes, updating systems, supervising multiple properties, saving money through group buying, organizing a hotel opening, and much more.

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