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ARTA and Best Western join forces and go on the road to support travel agents

PHOENIX and LEXINGTON, KY, – The Association of Retail Travel Agents (ARTA<.>) and Best Western<.> International have teamed to offer…

PHOENIX and LEXINGTON, KY, – The Association of Retail Travel Agents (ARTA<.>) and Best Western<.> International have teamed to offer "Town Hall Meetings" for U.S. travel agency owners.



Titled, "Common-Sense Strategies in Uncommon Times," the sessions will focus on giving agency owners practical tips on increasing revenues and cutting costs in the face of the recent events and downturn in the travel industry.



Best Western hotels in cities throughout the U.S. will sponsor the evening sessions as well as provide refreshments. ARTA will coordinate the seminars. The sessions will be offered free of charge to agency owners, and ARTA has extended invitations to other travel agent associations and consortia to provide training and to take part in the events.



"Travel agents have always contributed significantly to Best Western's business, and we are very pleased to show our loyalty and commitment to this important partnership by hosting these seminars," said Bob Gilbert, CTC, vice president of Worldwide Marketing and Sales for Best Western.



"We deeply appreciate Best Western for offering these meetings, and we're glad we can utilize their resources to benefit travel agents across the board to come and learn from each other," said ARTA Chairman Nancy Linares, CTC, the owner of CWT/Holidays 'N Travel in Austin, Texas.



Founded in 1963, ARTA is the largest nonprofit trade association in North America that represents travel agents exclusively. It is headquartered in Lexington, Ky.

Best Western (Bestwestern.com) is the world's largest hotel chain with more than 4,000 hotels in 83 countries and territories. It is a membership association of independently owned and operated hotels that provides marketing, reservations and operational support to its members.

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