Message to consumers: Travel professionals add value.
ALEXANDRIA, VA – The American Society of Travel Agents (ASTA) rolled out new television infomercials that will air on more than one hundred PBS stations in 2014 and promote the value travel professionals offer consumers.
The television segments are part of ASTA’s multifaceted media campaign designed to communicate the value travel agents provide consumers, and at the same time imprint the added value of working with an ASTA member. These segments, which were produced in the style of public interest programming, will air in four- and six-minute versions. They will be broadcast in secondary markets between programs, just before the top of the hour.
“These powerful ads are just one of many elements of our ongoing multi-media campaign to influence consumer perception that travel professionals add value to the travel buying process,” said ASTA president and CEO Zane Kerby. “We offer our heartfelt thanks to Silversea for sponsoring these spots.”
ASTA is also promoting travel professionals in digital and social media. In February, ASTA launched its new aspirational “my travel agent gets me there” digital ad campaign. Within weeks of the campaign launch, the ads appeared on consumer websites, such as the New York Times, USA Today, and others. ASTA’s digital and social media initiatives have received more than 680,000 impressions since February. The consumer ads are designed to redirect users to ASTA’s consumer facing webpage, TravelSense.org, where consumers can find an ASTA member travel professional.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
