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Pacific Asia Travel Association

Bruce Poon Tip to keynote the PATA AT&RTCM 2011

The Pacific Asia Travel Association (PATA) is pleased to confirm that Bruce Poon Tip, founder of Gap Adventures, Canada, is to be the keynote speaker at the Adventure Travel and Responsible Tourism Conference and Mart 2011 (AT&RTCM2011). Under the theme ‘Social Give Back: Doing Well by Doing Good’, the event will take place at the Fulbari Resort and Spa, Pokhara, Nepal on February 07-11, 2011.

Said Poon Tip, founder, Gap Adventures: ‘Gap Adventures has pioneered moves within the travel sector to operate under a triple bottom line business model, where people, planet, and profit, are equally important to the success of the business. We also lead the travel sector in our sustainability efforts through our non-profit organisation, Planeterra, which runs over 30-projects worldwide. These projects range from providing water tanks to families in Kenya to a women’s weaving co-operative in Peru, which engages everyone who touches our brand to a higher purpose.”

Andrew Jones, guardian, Sanctuary Resorts, will be the moderator in a panel debate on ‘Social Give Back: Doing Well by Doing Good’, as well as the interactive plenary session ‘Greening of Travel and Tourism’ and interactive breakout session on indigenous tourism. Said Jones: “I had the good opportunity to participate in the PATA AT&RTCM 2010 in Kathmandu, Nepal. I found that the PATA Secretariat put together an excellent programme of speakers and events where like-minded people in the travel-and-tourism industry could network and share information and business opportunities. The PATA Nepal Chapter members greatly supported this programme, and I am looking forward to attending this very special event again next year in Pokhara in February, especially as it is ‘Visit Nepal Year’.”

John King, managing director, Global Tourism & Leisure Pty Ltd will also participate in the interactive breakout session on indigenous tourism. Said King: “As the world becomes more and more homogenous and experiences more contrived, the need for an increased role for indigenous cultural tourism participation in differentiating destinations and in delivering more authentic experiences, will increase. The Pacific Asia region has the world’s greatest concentration and variety of indigenous peoples and culture of any region in the world. The session will look at the role of indigenous tourism and that of the tourism industry and governments in fostering it; examples of successful indigenous tourism development and activity and the need to bring indigenous tourism to the centre of each country’s tourism experience and industry.”

The AT&RTCM2011 is supported by the Nepal Tourism Board and endorsed by Adventure Travel Trade Association (ATTA), the International Union for Conservation of Nature (IUCN) and Sustainable Travel International. Official airlines are Nepal Airlines and Buddha Air.

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