The CSTA conducts economic impact assessments of sport events in conjunction with a variety of municipal, provincial and federal sport and tourism partners.
OTTAWA – REPUCOM, the world’s leading sport and events research company with offices in Vancouver and the Canadian Sport Tourism Alliance (CSTA), which manages the growth of Canada’s fastest growing tourism segment, announced that they have reached an agreement to provide a wider range of evaluation services to Canada’s sports tourism industry.
Canada’s sports tourism industry can now utilize REPUCOM’s Government Tourism and Events division, to provide enhanced measurement metrics that will feed into existing CSTA models, allowing more effective analysis of major events. The CSTA recognized the need for greater rigor and independent research that will benefit both government and tourism bodies, as well as Canada’s leading sport organizations.
The CSTA conducts economic impact assessments of sport events in conjunction with a variety of municipal, provincial and federal sport and tourism partners. “A cooperative relationship with REPUCOM represents a terrific strategic fit for us”, said Rick Traer, CSTA CEO. “After extensive diligence, we came to the conclusion that REPUCOM offers our members a cost effective solution for sport marketing research for events that have a domestic or international broadcast element. This data will complement the economic impact assessments that we are conducting in markets across Canada.”
REPUCOM’s areas of expertise will provide market research, media evaluation and commercial auditing services. “We are very excited to continue to showcase REPUCOM’s expertise at some of the premiere sport events in Canada,” said Derek Mager, Senior Vice President, Canada. “We see tremendous opportunity for our services in Canada, and our alliance with CSTA helps the industry demonstrate greater rigor around the promotion and funding of major events.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.