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ASEAN Tourism Association

Cash incentive for Southeast Asia travel bloggers

The new consumer travel website for the 10 ASEAN countries of Southeast Asia has announced US$15,000 in prizes for travel writers, bloggers and photographers submitting content to The three month campaign launched on 15 March and will run until 15 June. The objective is to attract acclaimed editorial content for, the new Web 2.0 consumer website for the ASEAN Tourism Association (ASEANTA).

The Southeast Asia Awards for writing and photography will be awarded in two categories: Editor’s Choice Awards will be decided by a panel of judges. The People’s Choice Awards will be voted on by visitors to Southeast There will be a total of 12 awards, four per month, until 15 June. Each winner will receive US$750.

In addition, four Grand Prizes will be announced on 15 June. Winners of the Editor’s Choice Awards for photography and writing will each receive US$1,750. Winners of the Popular Choice Awards will each receive US$1,250.

"The objective is to attract insightful, quality content to destination Southeast Asia`s website, which is off to a great start since launching in January," said Felix Cruz, Chairman of ASEANTA.

Mr Cruz told media at ITB Berlin on 12 March that the new website already offers 1,022 pages on things to do in Southeast Asia, 83 pages of travel related articles, 102 pages on events, and 45 pages on themes such as adventure travel, dining, spa and volunteer tourism activities. This is around 20% of the editorial content being sought.

Visitors to the website can now submit their own text or photographs, or nominate articles and images of other people.

On 15 March, ASEANTA also commenced a six-week online advertising campaign on travel websites popular with residents of Australia, UK and India. Again, the aim is to drive consumer traffic to

ASEANTA’s new website today also launched an interactive map and trip planner that allows visitors to research, plan, book and purchase innovative travel itineraries in Southeast Asia. is part of ASEANTA’s new regional promotional campaign, "Southeast Asia: feel the warmth." ASEANTA created the campaign in partnership with the ASEAN Competitiveness Enhancement project, a pro-ASEAN initiative of USAID.

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