The strategy represents the collective input of CHTA members who have participated in meetings, focus groups and surveys to help the organization’s leadership identify key priorities of the membership.
Under the leadership of President Karolin Troubetzkoy and CEO and Director General Frank Comito, the Caribbean Hotel & Tourism Association (CHTA) has developed a Strategic Business Plan with a bold new vision to lead the organization over the next three years.
The plan consists of seven strategic objectives with the core goal of increasing engagement within the membership and National Hotel and Tourism Associations (NHTAs), and strengthening collaborative efforts with synergistic organizations throughout the public and private sectors, including the Caribbean Tourism Organization (CTO) with which CHTA jointly operates the Caribbean Tourism Development Company (CTDC).
The strategy represents the collective input of CHTA members who have participated in meetings, focus groups and surveys to help the organization’s leadership identify key priorities of the membership. Objectives include:
- Advance positions to protect and enhance tourism through advocacy and unified representation.
- Strengthen CHTA role as an essential marketing and business development resource for members by providing access to information, forums, exchanges, revenue generation and cost-saving activities and best practices.
- Drive personal and professional growth throughout the Caribbean through human resource development.
- Promote policies and best practices to safeguard the environment.
- Increase data and intelligence for members as a resource of Caribbean tourism-related data with the tools needed to effectively use the information.
- Enhance the organization’s membership base via relevant value propositions.
- Operate a fiscally responsible and future-oriented organization.
CHTA Strategic Plan 2016-2018 by TravelDailyNews
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
