It will be a night like no other in the cruise industry. In one 24-hour period on October 19, 2005, hundreds upon hundreds – and possibly thousands – of Cruise Lines International Association…
It will be a night like no other in the cruise industry. In one 24-hour period on October 19, 2005, hundreds upon hundreds – and possibly thousands – of Cruise Lines International Association (CLIA) member travel agencies will participate in the World`s Largest Cruise Night. This exciting program will mark the first time travel agencies across North America will join together to promote cruising through Cruise Nights, cocktail parties, luncheons and a myriad of cruise promotional events – all in a single day.
The World`s Largest Cruise Night (WLCN) is just one of a series of innovative initiatives launched in celebration of National Cruise Vacation Month (NCVM), which CLIA moved from February to October – a less hectic month for cruise retailers – to provide agents with more time to participate in promotional initiatives that increase awareness of cruising and drive additional cruise sales.
CLIA-member agencies will join us in making the WLCN an historic event, one that will be remembered as a groundbreaking success, and the precursor of more innovative programs to grow our members` businesses, said Terry L. Dale, CLIA`s president and CEO. With hundreds of cruise events occurring on a single day, this program will attract widespread media attention, publicizing cruising`s high desirability and incomparable value across North America. This translates into increased awareness of cruise vacations sales for CLIA-member travel agencies.
CLIA is creating a WLCN registration feature on its Web site – www.cruising.org – as well as a WLCN Resource Center, which will be perpetually updated to alert CLIA retailers on any new WLCN information and resources. The WLCN Resource Center will feature event tips, shell press releases and publicity tools for agencies to attract local press coverage, as well as links to CLIA-member cruise lines and sales resources. CLIA is also creating a Home Page consumer promotion on its Web site, along with a WLCN Event Locator. More WLCN information and resources will be announced over the next several weeks.
Part of CLIA`s slate of NCVM activities, WLCN will correspond with CLIA`s first-ever travel agency event, cruise3sixty, to be held from September 30 to October 2, 2005 in Fort Lauderdale. All three programs will celebrate 2005 as CLIA`s 30th Anniversary. Cruise3sixty will combine the best elements of a travel show with educational and professional development programming, and a special focus on cruise lifestyle themes including fashion, cuisine and entertainment.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.