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France`s Tourism Board of Provence

France`s Provence region reduced the negative tourist current

REPORT – WTM2005: During the past peak summer season, the Provence region of France succeeded in…

REPORT – WTM2005: During the past peak summer season, the Provence region of France succeeded in reducing the decline in visitors – although demand remains flat.



The regional tourism board (Comite Regional du Tourisme Provence-Alpes Cote d’Azur) says this is because of economic difficulties and a decline in purchasing power in domestic and visitors from other parts of Europe.



But with other destinations experiencing growth – despite these same constraints – there must be other reasons as well for the relative share loss for the Riviera. Strong competition from international destinations further weakens Provence as a destination.



Yet, according to a poll conducted among hoteliers and accommodation owners, 84% of them considered their business ‘good’ or ‘fairly good’ for the July-August period, the peak summer season. Only 66% gave a similar evaluation in 2004 during the same period.



And only 30% of hoteliers signalled increased business although 27% said there was a decline. But that is an improvement, because in 2004, 60% reported a fall in business.



According to the CRT, summer 2005 is a ‘transitional’ season to a stronger growth expected in 2006. It is needed. In 2004, the region registered a 1.5% fall, to 217.4mn overnights, and since 2001, total overnights have dropped 8%.

Theodore Koumelis
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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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