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In May 2002 the seven biggest German convention centres with large exhibition grounds directly adjacent founded the marketing alliance "SevenCenters of Germany". Since then, the Big Seven have jointly promoted Germany internationally as a meetings destination with the slogan "Great Places for Great Conventions". At IMEX 2009 the SevenCenters now celebrate their seventh anniversary.
The members of the SevenCenters of Germany are:
– ICC Berlin – International Congress Center Berlin
– DusseldorfCongress
– Congress Frankfurt
– CCH – Congress Center Hamburg
– Congress-Centrum Koelnmesse – KolnKongress (Cologne)
– ICM – International Congress Centre Munich
– ICS International Congress Center Stuttgart
Under the motto "Together we are even stronger", these seven big congress centres today form a forceful marketing association. At international fairs, with a dedicated website and further marketing campaigns and activities, they present Germany as a destination to a global professional audience. It is due in no small measure to this joint promotion that Germany has already captured first place in Europe for four years in succession and second place worldwide in the International Association Meetings Market study published by the International Congress & Convention Association (ICCA).
Since the marketing alliance’s foundation, the SevenCenters have numbered among the foremost representatives of the German meetings industry on the international stage, positively influencing growing awareness of the destination. The seven convention centres are spread across the whole of Germany, making the SevenCenters a perfect portfolio of venues for organisers of major international events. All the members can boast conference facilities of a similar dimension featuring a direct link to extensive exhibition space.
At this year’s IMEX from May 26 to 28, 2009 in Frankfurt the SevenCenters will again go on show with a joint presentation at the German Convention Bureau’s Germany stand. All the partners and their sales teams will be present at Stand F 110, where they will be available to talk to customers, make contacts and exchange information.
On the occasion of their seventh anniversary, the SevenCenters will host a press breakfast on the first day of IMEX, May 26. Then on the afternoon of May 27 the alliance invites all visitors to the exhibition to a Happy Hour from 4 pm to 6 pm at the SevenCenters stand.
And what would the anniversary year be without the familiar "German Stammtisch", organised each year by the SevenCenters at IMEX and EIBTM. On the evening of May 26, 2009 the SevenCenters look forward to welcoming their customers for a cosy dinner together. Afterwards a shuttle bus will whisk the guests straight from the restaurant to the legendary Cocoon Club, scene of the famous CIM Clubbing event that the SevenCenters are again co-sponsoring this year. The party is an opportunity to make new business contacts or simply to dance the night away.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
