HSMAI takes on technology at HITEC with sales and marketing executive briefing

When HITEC (Hospitality Industry Technology Exposition & Conference) convenes in New Orleans next month, the Hospitality Sales & Marketing Association International (HSMAI) will tell sales, marketing and technology professionals what’s new on the technological horizon, as well as the latest trends that will impact the way they do business.



“Technology will continue to influence and impact the way we do business and how well we perform,” states Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. “Targeting a very tailored audience of sales and marketing professionals, we’ve customized this fact-finding, educational track to deliver information on industry trends, changes in the marketplace, and the direction technology is taking in order for them to plan and forecast in the context of these changes.”



HSMAI is presenting a sales and marketing track consisting of three panel discussions, in addition to a pre-conference Sales & Marketing Executive Briefing on Monday, June 23, 1-5pm.



Topics & Panels

• Internet Marketing: Sal Dickinson, CHME, chief executive, Dickinson & Associates;



• Sales Force Automation: Mark Haley, The Prism Partnership;



• CRM and Database Marketing: Cindy Estis Green, managing partner, The Estis Group and Fran Brasseux, vice president of membership and chapter relations, HSMAI;



• Revenue Management: Nancy Hopkins, vice president of revenue management, Marriott International



• Moderator: Cindy Estis Green, managing partner, The Estis Group

Sales & Marketing Tracks



CRM Sales & Marketing Applications: Tuesday, June 24, 10-11:15am



Panel: Jens Thraenhart, online customer service, Fairmont Hotels; Bruce Small, sales force automation, Hyatt; Paul Stamoski, call center & CTI, Prime Hospitality; Chad Bustos, director of Internet/database marketing, KSL Resorts. Moderator: Robert A. Gilbert, CHME, CHA, president & CEO, HSMAI.



CRM: Data Warehousing, Wednesday, June 25, 9:30-10:45am



Panel: Scott Nowakowski, MESH; Richard Tudgay, IT manager/data warehousing, Omni Hotels. Moderator: Sharon Griffin, president, ProjectSense.



CRM: Loyalty & Personalization, Thursday, June 26, 8-9:15am



Panel: Andrew Jordan, senior vice president, sales & marketing, Wyndham; Michelle Woodley, vice president marketing and distribution, Indecorp. Moderators: Bill Watson, The Prism Partnership, and Sal Dickinson, CHME, chief executive, Dickinson & Associates.



HSMAI’s presence and support of HITEC will be further reinforced with its participation at the HITEC trade show. Those interested can visit booth #1545.