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HSMAI to honor CIIC with Bronze Adrian Award for outstanding travel marketing

Adrian Award winners will be celebrated at a virtual event on Tuesday, March 23, 2021.

NEW YORK, NY – Carolyn Izzo Integrated Communications (CIIC) will be honored by the Hospitality Sales & Marketing Association International (HSMAI) with a Bronze Adrian Award for public relations excellence for its winning entry in the 64th annual Adrian Awards, the largest and most prestigious global travel marketing competition. For 2020, HSMAI redesigned the Adrian Awards to reflect the current travel landscape, with Focus Categories of Corporate Social Responsibility, Crisis Communications/Management, Recovery Strategies, and Talent & Leadership Development, in addition to traditional Adrian Award categories.

CIIC, which celebrates 25 years in business this year, accepts the recognition in the category of Relaunch of Existing Product on behalf of its client, Palladium Hotel Group. CIIC received the award for its public relations campaign, A Weekend with Nadal at Costa Mujeres, which took place in March 2020 to help promote the Rafa Nadal Tennis Centre at the Grand Palladium Costa Mujeres Resort & Spa. The campaign included a group media visit in which tennis and niche travel-focused journalists participated in an exclusive clinic with recognized tennis coach, Toni Nadal. 

“CIIC is incredibly honored to receive this award by the HSMAI during a year of challenges and uncertainty for the travel industry,” said Carolyn Izzo-Feldman, president and founder of CIIC. “We are a team of forward-thinking storytellers and are thrilled to be recognized for our work with a leading hospitality group like Palladium Hotel Group,” she added.  

“The Adrian Awards take on a new and vital meaning in 2021,” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “Hospitality and tourism professionals continue to face evolving challenges due to the ongoing pandemic that requires a new level of innovation and ingenuity to survive. HSMAI is proud to recognize the extraordinary efforts of hospitality sales, marketing, and revenue optimization leaders during these unprecedented times with Adrian Awards. By recognizing incredible work, we will reinvigorate the spirit and strength of our industry to push forward and drive recovery. ”

CIIC will be honored during the HSMAI Adrian Awards virtual celebration on Tuesday, March 23, 2021, recognizing best practices, innovation, and community. Annually attended by nearly 1,000 hospitality, travel, and tourism marketing executives, this celebration is a must-attend industry event. The Adrian Awards virtual celebration honors award-winning work and the people behind it with Lifetime Achievement Awards, HSMAI Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization Awards, and more.  

Winning entries will be viewable in the winners’ gallery on the Adrian Awards website following the March 23 celebration.

Co-Founder & Chief Editor - TravelDailyNews Media Network | Website | + Posts

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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