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International Association of Exhibitions and Events

IAEE selects Prometric as job analysis partner to define exhibition management competencies

The International Association of Exhibitions and Events (IAEE) announces it has selected Prometric, the leading provider of technology-enabled testing and assessment services, as its job analysis partner to develop the exhibitions and events industry’s first definition of core competencies in the exhibition management field. The job analysis is a set of procedures designed to obtain descriptive information about the tasks performed within a specific profession and the essential knowledge and/or skills needed to competently perform those tasks. Since the practice of exhibition management has many unique aspects, IAEE will work with Prometric to define those characteristics within each identified job function.

By using a survey-based job analysis, a large sample of subject matter experts (SMEs) will provide essential insight through observations, interviews, literature reviews and focus groups to create a solid foundation for IAEE education, the CEM Learning Program, The Art of the Show textbook and additional learning platforms.

"This unprecedented initiative by IAEE will provide thousands of exhibitions and events industry professionals a standard for their chosen careers," says IAEE President, Steven Hacker, CAE, FSAE. "At the direction of the IAEE Board of Directors, the decision to invest association resources in this analysis is particularly important at this time given the ever-changing nature of the industry and the impact of technology, the environment and the economy on it."

Bill Murtagh, senior vice president of client services and sales at Prometric, stated, "Conducting a thorough job analysis is the single best thing an organization can do to build a strong foundation for an educational program. Prometric’s expertise in this area of test development is well known and unmatched. We are excited to work with the IAEE to conduct a job analysis for the exhibition industry to support the development of education and to strengthen the CEM Learning Program."

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