As the official registration provider for the event, Experient will tie the registration data to Engage, allowing event organizers the ability to track demographic data from registration and behavioral data from the mobile app and lead retrieval.
FREDERICK, MD. – The National Confectioners Association (NCA) will be utilizing Experient’s Engage Unfied Mobile App as their official event app for their 2015 Sweets and Snacks Expo. Already utilizing Experient’s registration and lead retrieval services, NCA added Engage to enhance the on- and off-site experiences of attendees and exhibitors. As the official registration provider for the event, Experient will tie the registration data to Engage, allowing event organizers the ability to track demographic data from registration and behavioral data from the mobile app and lead retrieval.
“What stands out to us is Experient’s unique ability as the registration provider to unify all event data into one app,” said Jenn Ellek, NCA’s Sr. Director, Trade Communications & Marketing. “They’re taking a hands-on approach to building the app, saving us time and money, while integrating customizations that will greatly enhance the attendee experience.”
This partnership with Experient allows NCA to leverage unified technologies, event experience, depth of knowledge, and data driven insights to enhance attendee and exhibitor experiences. It also casts further proof that Experient is the event industry’s leading registration provider.
The National Confectioners Association is the Washington, DC-based trade group representing the $34 billion U.S. confectionery industry and comprised of 320 member companies that manufacture and market the vast majority of chocolate confectionery, sugar confectionery and gum sold in the United States, 225 companies who supply those manufacturers and 115 brokerage companies who serve as third party sales agents for manufacturers. Serving as the voice of the industry, NCA advocates for a pro-business policy agenda, helps the industry understand and implement food safety and other regulations, provides information to help members strengthen their business in today’s competitive environment and fosters relationships between all sectors of the industry. There are confectionery manufacturers in more than 40 states employing approximately 70,000 confectionery workers in more than 1,000 facilities across the U.S. Candy is a special treat that represents a small portion of the calories in the average American diet, making up roughly 2 percent of the average person’s caloric intake.
Experient, a Maritz Travel Company, leads the Meetings & Events Industry as one of the best-known and most respected brands in the world. This reputation is earned with each meeting, convention, tradeshow, conference, sporting event and exhibition produced for clients. Professionals are dedicated to Perfecting the Event Experience through experience design, attendance building, risk management and security, revenue generation and cost savings, and event intelligence. Across the globe, association, tradeshow, sports and government clients turn to Experient for the best in unified registration and housing, event planning and management, site sourcing and contract negotiation, mobile event platform, lead retrieval, data management and marketing. Experient creatively engineers and fully integrates the total event experience–one that is distinct, memorable and remarkable–while driving data analytics and bottom line results.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
