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New chairman for HSMAI

Twenty-year hospitality sales and marketing executive Sal Dickinson, CHME, chief executive of Dickinson & Associates, has been elected chairman of…

Twenty-year hospitality sales and marketing executive Sal Dickinson, CHME, chief executive of Dickinson & Associates, has been elected chairman of the Americas board for the Hospitality Sales & Marketing Association International (HSMAI<.>). In this leadership role, Dickinson will guide the organization's Executive Committee and Board of Directors for a two-year term, April 2002-2004.

"Sal has been a long-time supporter of and active participant in HSMAI, and his outstanding experience in sales and marketing will be a tremendous resource and guiding force for the organization, the chapters and our members," states Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI.

"His strategic vision and cutting-edge approach to the sales and marketing discipline will have a great impact on HSMAI's direction and mission to grow into one of the industry's most powerful brands."

In his role as HSMAI chairman, Dickinson will work to further HSMAI's awareness and credibility, as well as challenge the board and chapter leadership to create innovative and successful products and programs for its broad membership base of sales and marketing professionals.

Active in HSMAI all throughout his career, Dickinson has served on HSMAI's Executive Committee for four years, as well as chairman of the HSMAI Foundation's Board of Trustees.

Dickinson explains: "HSMAI has been a wonderful resource to me throughout my career, and I look forward to furthering the association's value proposition to its members as chair. During my term, I plan to have the association deliver a minimum of three educational and professional development programs that can be easily implemented through our extensive chapter network, and to leverage the considerable expertise of our board in the form of a chapter directed mentoring program."

He adds: "We will continue to grow the HSMAI brand globally through strategic partnerships, our Web-based products and services, as well as through our realigned governance structure recently achieved with our European brethren, but we must deliver value to our members through their respective 'local' chapters if we are to continue to grow."

Prior to starting up Dickinson & Associates in 2001, the travel and tourism marketing veteran was vice president of marketing for MeriStar Hotels and Resorts, and vice president of marketing and sales for South Seas Resorts prior to its acquisition by MeriStar in 1998.

Dickinson's agency perspective was honed at Yesawich, Pepperdine & Brown, where he spent a decade leading account management teams on behalf of a variety of clients, ranging from international hotel chains to destinations and cruise lines.

Dickinson is a frequent guest speaker and lecturer on marketing and sales in the travel, hospitality and tourism industry, with subject matter ranging from Internet/Web to strategic sales strategies, and is adjunct faculty at Florida Gulf Coast University's College of Business.

Dickinson takes over the top spot from Bruce J. Himelstein, CHME, senior vice president of sales and marketing, The Ritz-Carlton Hotel Company, who will remain on the Executive Committee as immediate past chair.

Serving on the HSMAI Executive Committee are:

Chairman: Salvatore Dickinson, CHME, chief executive, Dickinson & Associates

Treasurer: Maureen O'Hanlon, managing partner, Marketing Arts Organization

Vice Chair: Erica Kasel, CHME, president, Kasel Luxury Marketing Group

Vice Chair: David Atkins, vice president, business development, Expedia, Inc.

Vice Chair: Jack Schmidt: vice president, sales and marketing, Benchmark Hospitality

HSMAI Foundation Chair: Cindy Estis Green, executive director, The Estis Group

Immediate Past Chair: Bruce J. Himelstein, CHME, senior vice president, sales and marketing, The Ritz-Carlton Hotel Company

President: Robert A. Gilbert, CHME, CHA, president & CEO, HSMAI