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Incentive Travel Council

New research to focus on incentive from the travel participant viewpoint

The Site International Foundation and the Incentive Travel Council (ITC) have commissioned Dr. Scott Jeffries and Monmouth University to conduct a joint study focused on The Incentive Travel Participant Viewpoint. Both organizations share the belief that business performance can be positively impacted through the utilization of reward and recognition programs that employ motivational experiences and incentive travel initiatives.

Site International Foundation President, Steve O’Malley stated, "Collaborations like this one are important and benefit a diverse group of industry professionals. When we leverage the power of shared resources we can deliver some amazing data. We are positive The Incentive Travel Participant Viewpoint study will deliver insight into participant behaviors and key motivators that each of us can consider as we design and deliver extraordinary motivational programs in the future."

With the study currently underway, insights and findings will be shared over a period of time beginning with initial outcomes in mid-October release, providing dialogue for 2011 IMEX America and the Site International Conference events in Las Vegas, Nevada. The full published report will be released at the end of the year and will be distributed globally via both organizations.

Jim Ruszala, Past President of the ITC commented, "The incentive industry has made strong strides over the past few years in better providing transparency into the business values achieved through incentive programs. However, the industry is still starving for specific incentive travel based insights on ways to improve that business value by creating more meaningful, motivational and memorable experiences for its incentive travel participants. Organizations are increasingly facing new as well as unique business challenges every day. To overcome these challenges and help achieve business performance objectives, we need to approach incentive travel design differently with an added attention towards how we can better engage and improve participant experiences".

Both the Site International Foundation and the Incentive Travel Council maintain meaningful dialogues year round for their member communities. The intent of the collaborative project is to provide valuable data and education that extends beyond both member organizations for the greater good of the global industry.

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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