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Nine US state tourism offices win National Mercury Awards

The National Council of State Tourism Directors (NCSTD) announced the winners of its 2005 Mercury Awards program…

The National Council of State Tourism Directors (NCSTD) announced the winners of its 2005 Mercury Awards program, which honor the best in state tourism office marketing and promotion programs each year. Nine states were honored with eleven separate Mercury Awards. Entries ranged from print and broadcast advertising to niche marketing. NCSTD is an industry council of the Travel Industry Association of America (TIA). The awards were presented during the August 16 closing ceremony of TIA`s annual Educational Seminar for Tourism Organizations in Coeur D`Alene, Idaho.



This year`s Mercury Awards competition produced a number of standout entries, said Nancy Landess, Manager, Iowa Tourism Office and 2004-2005 NCSTD chair. The large number of excellent submissions and the positive results they garnered prove that travel and tourism is firmly on the road to recovery.



Created in 1985, the Mercury Awards recognize state and territory tourism offices for excellence and creative accomplishment in travel marketing and promotion. The winning programs serve as models to foster imagination and innovation in the development of future destination programs.



The list of individual award winners follows:

  • Print Visitor Guide (TIE): New Hampshire Division of Travel & Tourism Development and West Virginia Division of Tourism
  • Print Advertising: Colorado Tourism Office
  • Broadcast Advertising- Television: North Carolina Division of Tourism, Film & Sports Development
  • Broadcast Advertising- Radio: Travel Michigan
  • Film/Audio Visual: Oklahoma Tourism & Recreation Department
  • Niche Marketing: South Carolina Parks, Recreation & Tourism
  • Co-operative Marketing: Oregon Tourism Commission
  • Technical Marketing: North Carolina Division of Tourism, Film & Sports Development
  • Special Promotion: West Virginia Division of Tourism
  • Best Overall Program: Oklahoma Tourism & Recreation Department
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