ASTA’s 2013 Summer Hot Spots Survey reveals Top 10 Choices for Domestic and International vacations. Orlando came out on top with an 18 percent share of responses and Las Vegas maintained the second spot with 15 percent of the votes.
ALEXANDRIA, VA – For the eleventh year in a row, Orlando and Las Vegas remain the top two most popular summer destinations booked by ASTA travel agents, according to the 2013 Hot Spots for Summer survey. Orlando came out on top with an 18 percent share of responses and Las Vegas maintained the second spot with 15 percent of the votes.
“Some things never go out of style,” said Zane Kerby, ASTA President and CEO. “Family-friendly destinations, such as Orlando, and a destination that offers the thrills and excitement of Las Vegas are perennial favorites among Americans looking to relax with family and friends.”
Orlando and Las Vegas saw decreased market share between 2007 and 2013, while still greatly exceeding the market share of the other top ten cities. The cities of San Francisco, Miami and Los Angeles have seen increases during the same time period. This will be a trend to watch over the long-term.
|
|
2007
|
2008
|
2009
|
2010
|
2011
|
2012
|
2013
|
% Change ’13/’07
|
|
Orlando
|
21%
|
17%
|
17%
|
18%
|
18%
|
19%
|
18%
|
-10%
|
|
Las Vegas
|
19%
|
15%
|
16%
|
16%
|
16%
|
17%
|
15%
|
-10%
|
|
San Francisco
|
5%
|
5%
|
5%
|
5%
|
4%
|
5%
|
6%
|
5%
|
|
Los Angeles
|
3%
|
4%
|
4%
|
3%
|
5%
|
3%
|
4%
|
10%
|
|
Miami
|
2%
|
3%
|
3%
|
4%
|
3%
|
3%
|
3%
|
35%
|
|
New York City
|
12%
|
2%
|
1%
|
3%
|
3%
|
2%
|
2%
|
-83%
|
|
Honolulu
|
9%
|
2%
|
2%
|
2%
|
2%
|
2%
|
2%
|
-74%
|
|
San Diego
|
2%
|
2%
|
2%
|
3%
|
2%
|
2%
|
2%
|
-3%
|
|
Seattle
|
2%
|
2%
|
na
|
2%
|
2%
|
2%
|
2%
|
-20%
|
|
Washington DC
|
2%
|
2%
|
2%
|
2%
|
2%
|
2%
|
2%
|
-20%
|
Florida again topped the state destinations for the 2013 summer season, accounting for 28 percent of all responses with cities such as Orlando, Miami, Ft. Lauderdale and Tampa. Nevada (15.6 percent) dropped out of second and was replaced by California (16.4 percent). New York (12 percent) and Hawaii (11 percent) rounded out the top five state destinations for summer travel.
The top four international destination cities remained the same for the tenth year in a row. London received a 10 percent share of the vote followed by Paris with 8 percent, Rome with 8 percent, and Cancun with a 6 percent share of the vote.
|
Rank
|
City
|
% share of total responses
|
% share of top ten
|
|
1
|
London
|
10%
|
25%
|
|
2
|
Paris
|
8%
|
21%
|
|
3
|
Rome
|
8%
|
20%
|
|
4
|
Cancun
|
6%
|
14%
|
|
5
|
Punta Cana
|
2%
|
6%
|
|
6
|
Barcelona
|
1%
|
3%
|
|
7
|
Riviera Maya
|
1%
|
3%
|
|
8
|
Venice
|
1%
|
3%
|
|
9
|
Athens
|
1%
|
2%
|
|
10
|
Montego Bay
|
1%
|
2%
|
For regions and countries, Italy remained in the top location with 18 percent share of the votes and the UK is in second place again with a 13 percent share. The same five countries/regions have remained in the top five for over seven years rounded out by the Caribbean (11 percent), Mexico (11 percent) and France (11 percent).
Survey data was collected through the 2013 ASTA Research Family in January 2013. This survey has a 95 percent rate confidence with an error rate +/-4 percent. A copy of the results can be found on the research page of ASTA.org.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
