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Pacific Asia Travel Association

PATA `QSR` signals growth spurts from emerging markets

Detailed results of 900 origin-destination pairs for the first quarter of 2005 are available in the Pacific Asia Travel Association

Detailed results of 900 origin-destination pairs for the first quarter of 2005 are available in the Pacific Asia Travel Association (PATA)`s newly released First Quarter 2005 Quarterly Statistical Report (QSR).



PATA Director-Strategic Intelligence Centre (SIC) Mr John Koldowski said: Strategic travel and tourism marketers, no matter the size of their businesses, will immediately see value in our `QSR` statistics.



For example, in the first quarter of 2005, Macau SAR saw more than 100% growth in arrivals from markets such as Malaysia (+250.6%), Thailand (152.8%) and Korea (ROK) (+121.6%), compared to the corresponding period in 2004.



In first quarter 2005, traffic to Cambodia grew dramatically from the Middle East and Africa (+414.8%), Spain (+117.8%) and Russia (+105.7%).



This information is crucial to travel and tourism strategists operating in Cambodia or Macau, said Mr Koldowski. A growth spurt from a low-volume market may be a bizarre coincidence, or it could signal the emergence of a new source market worth targeting. Indeed, these stats are also extremely useful to outbound players.



The top five origin-destination performances for the first quarter, where volumes were 25,000 or better, were: Australia-Vietnam (+ 138.6%); Korea (ROK)-Macau SAR (+137.0%); Korea (ROK)-Malaysia (+121.6%); Japan-Macau SAR (+92.7%); and Korea (ROK)-Cambodia (+73.8%).



Latest figures compiled by PATA SIC show that the 36 Asia Pacific countries/destinations for which year-to-date arrivals data is available have shown a collective gain of +10.4% over 2004, or an additional 12.5 million arrivals.



Each sub-region is showing positive gains: The Americas (+7.1%); South Asia (+5.5%); Northeast Asia (+13.3%); Southeast Asia (+7.0%); and the Pacific (+6.6%).



Mr Koldowski said: This is interesting at the macro level and is good news for Asia Pacific as a whole, however, travel and tourism marketing strategists need to better understand origin-destination trends and movements. This is why waiting for all the numbers to come in for a quarter-by-quarter analysis is well worth it.



PATA`s newly released First Quarter 2005 Quarterly Statistical Report can be purchased at http://www.pata.org/catalogue. PATA members are eligible for discounts.



PATA President and CEO Mr Peter de Jong said: `QSR` is indispensable for those who require up-to-date data for strategic and tactical planning.



Each report includes visitor arrivals by country of origin, outbound travel data for selected PATA-member destinations, percentage changes over the same quarter of the previous year and an update of four years worth of monthly arrivals and departures data.

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