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PATA supports campaign to stimulate travel

The Pacific Asia Travel Association (PATA<.>) has pledged to support a new campaign to restore consumer confidence in travel…

The Pacific Asia Travel Association (PATA<.>) has pledged to support a new campaign to restore consumer confidence in travel.



Spearheaded by the Association of Asia Pacific Airlines (AAPA), the campaign, themed "Travel Moves People," communicates to the public that travel is an essential part of life. This is accomplished through messages that reach out to the emotive sentiments of consumers.



"Our objective is to motivate people to travel — to create momentum that will propel our industry into recovery by mid-2002 and beyond," said Mr. Peter de Jong, PATA President and CEO.



PATA, as part of its active endorsement of the campaign, has asked its members to consider contributing funds, advertising space or even travel prizes that can be used in lucky draws. "Challenging times such as these call for unity and cooperation," said Mr. de Jong. "We can accomplish a great deal by working together as an industry, and PATA and its members are grateful to the AAPA for recognising the importance of all segments of travel and tourism."



The advertising and public relations campaign is funded by voluntary contributions from key stakeholders in the travel and tourism industry, including Airbus and ABACUS. The campaign will run through April in key regional markets such as Hong Kong SAR, Japan, Malaysia, Singapore, Brunei, Korea (ROK), Chinese Taipei, Thailand, Vietnam and the Philippines.

Theodore Koumelis
Co-Founder & Managing Director - Travel Media Applications | Website

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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